Price v Value ECU Remapping MPG Tuning
Did you ever look at the price of a product or service and think “that’s expensive” and “I’ve seen it cheaper”?
We all have, but in many circumstances, we don’t take in account the work, experience and investment that it has taken for it to get in front of us, and how all these steps along the way add to the final price we pay.
Price is the amount given as payment by one party to another in exchange for goods or services; but what does it reflect?
That all depends on what you hope to achieve from the product or service in question, and how much benefit it will add to you or your business.
Value is something that is of high importance, to most people.
When a product or service is of high value to you, you want to make sure it is of high quality and that is often reflected by a higher price, than a supplier offering “what appears” to be the same at a much lower cost.
The fact is, that in a marketplace where investment in providing the product or service is high, lower prices also means cutting corners on quality.
Unfortunately, providers that have offered lower prices by cutting corners don’t tell you that, they simply hold themselves out as being “cheapest” and claim you are getting a better deal.
When you are buying a product or service, you need to stop and think about what is important to you.
Do you want the lowest price or the best quality?
Of course, it goes without saying there will always be a cheaper option, but at what cost? It is usually at the cost of quality.
Unfortunately, for those people that do make decisions based on pricing in total isolation from any other criteria, especially quality, in order to save money can lead to a lot of rework and a higher cost as a result.
When comparing a quote, firstly make sure it is like for like
Not all remaps are the same for many reasons, so you need to know what expertise is brought to the table? Is everything explained in full and perhaps most importantly, what have our past customers said about their experience?
The best way to find out the value we offer is to check recommendations from other customers who already have had work done by us.
The most critical part of a remap is the software we write to your ECU.
To the average customer, remapping is a bit of a mystery technically (completely understandable), you cannot see the data changes and even if you could you wouldn't understand them.
Because the software is effectively invisible to you, the only thing you can go by is how the car feels and performs after the work has been done, something a bit of paper with numbers on cannot give you.
Unfortunately, in this industry some people have convinced customers that they need a bit of paper with numbers on to justify the money they have spent, but here are a few questions for you to consider.
- Are the numbers on the paper accurate? (Dyno results can be manipulated)
- Do you drive a bit of paper?
- How do numbers on paper translate to real-world driving?
- Would you sooner have a bit of paper showing impressive numbers or have a car that is a pleasure to drive because of the way your power is delivered in the real world.
Because the quality of the software written to your ecu is essential for both mechanical safety, optimal performance and driving enjoyment, all of our software engineers are IMI certified and trained to an extremely high level.
Tried and Tested and Tested Again
All data calibrations are created by our software engineers at our purpose-built development centre using the latest dyno cell and data logging facilities.
This sort of attention to detail ensures you the customer get exceptional value for money, safe in the knowledge that your remap is being carried out by an expert in this technology.
I have been personally remapping for over 13 years and could tell you lots of horror stories resulting from poor tuning or even scam "Fake" tuning outfits.
It would be very easy for us to compete on price by "cutting corners" and the equipment and software we use “But we do as much as I can for our customers, not the minimum we can get away with”